David Collier, Founder/Director of studiobfilms was facing a difficulty with his website http://www.studiobfilms.com/. The web page was taking a long time (almost 10 seconds) to load. It is a quite well-known fact that, in case of a commercial website, “faster the loading, better the business conversion rate”. Having this in mind, they were looking for professionals who could pitch in and resolve their problem as soon as possible. Being the experts in the field of web speed optimization, we, Kan web speed, took the task in our hands and enhanced the web page to load within only 2 seconds.
You might think that optimizing the web speed is an easy task that even a non-pro with less technical knowledge could handle. Well, you might be right. But, it is not true in all cases.
The reason behind the slowness of this website wasn’t just one of the usual issues all other websites face. By analyzing the website thoroughly, we found the knot. That’s right! A huge 6.7 MB video file was streaming while the page was loading. Ah! There was the issue. Because of the size of the video, it is taking a long time to load and in turn, it was slowing down the loading process of everything else on that page. That was a tricky issue. Oh! So, what could we do? Could we replace the video with some static images? No… Being a videography based site, an auto- playing video becomes a must and a value-add to impress their visitors. And it also helps to showcase their splendid work at the first glance and increases the success rate. So, enhancing the loading speed of the website without cutting down or replacing the video was indeed a challenging task.
The first thing we always keep, whatever the fix is – the look and feel of the website should not be compromised by any means. In order to achieve that, the best solution was to allow the video to load only after all other lighter content of the page was loaded.
After a big discussion among the team, we have decided to remove the video code from the site and to render the video after all elements had been loaded.
Here are the steps to know how we brought it live:
Hurray! Now we could see a tremendous improvement in the loading speed. Initially the loading of the web page was taking more than 10 seconds. After implementing the changes, the loading speed has come down to only 2.5 seconds. That’s incredible! 75% of increase in the loading speed.
The snapshots of report that depict the difference in page loading speed before and after optimization are shown below.
Upon witnessing and experiencing the remarkable change in the http://www.studiobfilms.com page loading speed, our valuable client David Collier is completely satisfied and happy. And we are so grateful to him for sharing his thoughts about our work with us.
Kan worked his magic on our home page, which has a video splash page and a lot of images. The page previously had a 10 second load time which now loads 2.5 seconds! I was so impressed with Kan’s work that I hired him to speed up the rest of the web site. I would highly recommend Kan for speed optimization!